Founded in 2005, we help organisations use data to accelerate growth, increase sales & marketing efficiency and improve customer experience.
Our Capabilities and Services
Lynchpin integrates data science, engineering and strategy capabilities to solve our clients’ analytics challenges. Our services span the full data lifecycle from technology architecture and integration through to advanced analytics and machine learning to drive effective decisions.
We customise our approach to address each client’s unique situation and requirements, extending and complementing their internal capabilities.
Our practical experience enables us to effectively bridge the gaps between commercial, analytical, legal and technical teams. The result is a flexible partnership anchored to clear and valuable outcomes for our clients.
We operate independently of vendors to enable us to focus solely on what is in our clients’ best interests, deploying our deep expertise in digital marketing, data science and CRM technologies across on-premise, hybrid and cloud deployments.
Lynchpin is proud to be 100% privately owned by the management team. Team members also head up our key capabilities functions, meaning that at least one of them works on every client project. This means that the people you work with also own and run the business, resulting in instant accountability. Let us introduce ourselves.
Andrew Hood
CEO
Anne Sargeant
Data Science Director
Gary Douglas
Strategy & Engineering Director
Our History
Lynchpin was founded in 2005 by Andrew Hood, who remains the majority shareholder today. Lynchpin began life as analytics software developed by Andrew for a search marketing agency, which he then productised and implemented for brands like Thomas Cook, Hotel Chocolat and M&S Money.
The Lynchpin team developed pioneering marketing attribution modelling functionality, signing up Experian as its first customer. We also worked with HSBC on performance management for consumer banking and rolled out analytics training globally with Econsultancy.
The next few years saw us diversify into new industries as we welcomed HMV, The Guardian and Canon, to the Lynchpin fold, all from our Edinburgh office.
Lynchpin is “Highly Commended” in the Econsultancy Innovation Awards for integrating digital and customer data.
In 2013 we opened our London office and continued to develop new vertical propositions, bringing John Lewis Financial Services, Edinburgh Airport, Ticketmaster and Dixons Carphone Warehouse on board.
Recent years have seen us strengthen our management team, develop new portfolio services like PRISM and Data Strategy, as well as expanding our Edinburgh and London footprints by moving into larger offices.
Client Testimonials
Lynchpin help us unlock the millions of data points we have and turn them into valuable insight, which we use on a daily basis to improve our traffic, customer journey and sales performance. Their data scientists don’t just support our internal data and analytics team, they are genuinely commercial and committed to understanding our business, which means the outputs are always in line with our company strategy!
They have worked alongside us for nearly three years to support us through our data maturity and had a major impact in turning us from a company with data, to a data driven decision making company. We value our relationship with Lynchpin and fully expect our partnership to be a longstanding one.John Donnellan, Ecommerce Director, Canon
For over eight years, Lynchpin have provided expert support across the web analytics’ piece for John Lewis Finance. Whether it’s building actionable dashboards, advanced reporting and visualisation, deep dive analytics, data engineering and tagging specs, or designing complex attribution models, Lynchpin prove themselves again and again as highly experienced and competent. They have led and driven our analytics strategy and played an essential role in our business growth. Highly personable, their consultants are well known within the office and I would recommend them as a trusted 3rd party business partner.Adam Taylor, Partner & Web Manager, John Lewis Financial Services
The PRISM model guides organisations and marketers to move towards not just identifying and satisfying customer requirements, but using data and analysis to anticipate and predict their needs.Michelle Goodall, Social Media and Digital Transformation Consultant, Econsultancy
We have partnered with Lynchpin for several years now and they have played a key role not just in delivery of day-to-day and project-based initiatives but also in development of our solution design and data collection architecture. Lynchpin’s depth and breadth of expertise and experience as well as their non-partisan ethos – not being tied to specific solution providers – has enabled us to understand both the benefits and the potential pitfalls of different solutions and designs. As a result we have very solid data quality and that’s reflected in the quality of the insight we are able to serve to the business. The team at Lynchpin are flexible, supportive and great colleagues to have. They are a highly valuable part of the extended LexisNexis team.Michele David, Lead Product Owner, LexisNexis Risk Solutions
Over the past 5 years, I have worked almost continuously with Lynchpin on various data engineering and analytics projects. They are adept at navigating complex business requirements and helping you to really ‘look under the bonnet’ and understand the power of your data.
We have a great partnership with the team at Lynchpin, they are a valuable support to our business strategy with their extensive experience and knowledge of data engineering.
Throughout a complex website re-platforming project which combined a standard and subscription customer proposition, Lynchpin helped us build an analytics infrastructure which not only met the brief it also went that extra mile to future-proof us.Michelle Corp, Head of eCommerce, Lily’s Kitchen
We have enjoyed working with Lynchpin for a number of years now and they very much feel a part of the team. Their in-depth analytics expertise and experience, alongside the ability to fit in with our ways of working have proved invaluable to us.Adnan Chaudhry, Head of Marketing Analytics, Emirates
Client success story: Marketing Attribution with Hotel Chocolat
Andy Kilbane, Director of Customer Analytics & Insight at Hotel Chocolat, discusses how we assist Hotel Chocolat in delivering data-driven marketing attribution.
We are a friendly but driven team at Lynchpin. Recruiting and developing new talent is our lifeblood. If you enjoy a challenge, like a fast-paced, client-centric environment, and want to learn from outstanding practitioners in our field, why not get in touch?
