logo
  • HOME
  • ABOUT US
    • Our Clients
    • Our Charity Partner
    • Case Studies
    • Careers
  • CAPABILITIES
    • Data Science
    • Data Strategy
    • Data Engineering
  • OUTCOMES
    • Growth
    • Retention
    • Sales & Marketing Efficiency
    • Improved Customer Experience
    • Scaling Analytics
    • Digital Transformation
  • SERVICES
    • Migrating to GA4
    • Adobe Analytics & Target Support
    • Benchmarking & Strategy
    • Recommendation Engines
    • Customer Segmentation
    • Forecasting
    • Marketing Attribution
    • Econometrics & Marketing Mix Modelling
    • Pricing Models
    • Sentiment Analysis
    • Data Integration & Automation
    • Implementation Design
    • Data Collection & Transformation
    • Technology Configuration & Support
  • CONTACT US
  • BLOG
  • Search
  • Show all
  • Blog
  • Reports

Automated testing: Developing a data testing tool using Cursor AI

December 11, 2024

by Lynchpin

Read More

0 Comments11 Minutes

(Video) Applying RegEx filtering in Looker Studio to clean up and standardise GA4 reporting

November 15, 2024

by Kevin Thomson

Read More

0 Comments1 Minutes

Webinar: Navigating Recent Trends in Privacy, Measurement & Marketing Effectiveness

October 3, 2024

by Andrew Hood

Read More

0 Comments1 Minutes

Benefits of marketing mix modelling: Why is MMM so popular right now?

September 5, 2024

by Anne Sargeant

Read More

0 Comments15 Minutes

Decorative graphic to illustrate Custom Event Data Import in GA4

Google (finally) supports Custom Event Data Import in GA4

July 17, 2024

by Lewis Walker

Read More

0 Comments3 Minutes

Working with dbt & BigQuery: Some issues we encountered and their solutions

July 2, 2024

by Gareth Case

Read More

0 Comments10 Minutes

(Video) ‘(not set)’ landing page values in GA4: Explained

June 13, 2024

by Kevin Thomson

Read More

0 Comments1 Minute

(Video) Breaking down user metrics in GA4

May 23, 2024

by Kevin Thomson

Read More

0 Comments1 Minutes

Data & Analytics for Financial Services: 6 Ways to Unlock Further Value

February 20, 2024

by Lynchpin

Read More

0 Comments7 Minutes

Reviewing AWS Step Functions: The benefits and limitations

January 22, 2024

by Ravi Patel

Read More

0 Comments6 Minutes

  • 1
  • 2
  • 3
  • …
  • 10
  • Lynchpin
  • About Us
  • Our Clients
  • Case Studies
  • Careers
  • Outcomes
  • Capabilities
  • Data Science
  • Data Strategy
  • Data Engineering
  • Outcomes
  • Growth
  • Retention
  • Sales & Marketing Efficiency
  • Improved Customer Experience
  • Scaling Analytics
  • Digital Transformation
  • Services
  • Migrating to GA4
  • Adobe Analytics & Target Support
  • Benchmarking & Strategy
  • Recommendation Engines
  • Customer Segmentation
  • Forecasting
  • Marketing Attribution
  • Econometrics & Marketing Mix Modelling
  • Pricing Models
  • Sentiment Analysis
  • Data Integration & Automation
  • Implementation Design
  • Data Collection & Transformation
  • Technology Configuration & Support
  • Blog
  • Contact Us
  • Twitter
  • LinkedIn

© 2025 Lynchpin Analytics All rights reserved | Privacy Policy | Cookie Policy

Lynchpin Analytics Limited is registered in Scotland SC279857. Registered Office: Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS.

Privacy Preference Center

Privacy Preferences