logo
  • HOME
  • ABOUT US
    • Our Clients
    • Our Charity Partner
    • Case Studies
    • Careers
  • CAPABILITIES
    • Data Science
    • Data Strategy
    • Data Engineering
  • OUTCOMES
    • Growth
    • Retention
    • Sales & Marketing Efficiency
    • Improved Customer Experience
    • Scaling Analytics
    • Digital Transformation
  • SERVICES
    • Migrating to GA4
    • Adobe Analytics & Target Support
    • Benchmarking & Strategy
    • Recommendation Engines
    • Customer Segmentation
    • Forecasting
    • Marketing Attribution
    • Econometrics & Marketing Mix Modelling
    • Pricing Models
    • Sentiment Analysis
    • Data Integration & Automation
    • Implementation Design
    • Data Collection & Transformation
    • Technology Configuration & Support
  • CONTACT US
  • BLOG
  • Search
  • Show all
  • Blog
  • Reports

A Guide to Adobe Analytics: The Anatomy of an Adobe Tracking Hit

August 3, 2022

by Thomas Cumming

Read More

0 Comments6 Minutes

Why does customer segmentation continue to be important?

June 28, 2022

by Anne Sargeant

Read More

0 Comments19 Minutes

Data testing: Leveraging the network layer to support advanced testing scenarios

May 23, 2022

by Thomas Cumming

Read More

0 Comments8 Minutes

Server-side GTM: A new data collection paradigm with a familiar face

March 7, 2022

by Lewis Walker

Read More

0 Comments12 Minutes

Data Testing: Validating changes made in GTM using Charles

February 2, 2022

by Thomas Cumming

Read More

0 Comments12 Minutes

Our Device Lab

December 15, 2021

by Gary Douglas

Read More

0 Comments6 Minutes

Apple’s App Tracking Transparency framework: The changes made in iOS 14.5 explained

November 22, 2021

by Lynchpin

Read More

0 Comments11 Minutes

6 Tips and Considerations When Migrating to Google Analytics 4 (GA4)

September 7, 2021

by Wayde Powys

Read More

0 Comments11 Minutes

Speed up your Tableau dashboard in 5 simple steps

May 11, 2021

by Jens Breuning

Read More

0 Comments15 Minutes

Merge Data Using Power Query in Excel (Step-by-Step)

March 2, 2021

by Emily Morris

Read More

0 Comments4 Minutes

  • 1
  • 2
  • 3
  • 4
  • 5
  • …
  • 10
  • Lynchpin
  • About Us
  • Our Clients
  • Case Studies
  • Careers
  • Outcomes
  • Capabilities
  • Data Science
  • Data Strategy
  • Data Engineering
  • Outcomes
  • Growth
  • Retention
  • Sales & Marketing Efficiency
  • Improved Customer Experience
  • Scaling Analytics
  • Digital Transformation
  • Services
  • Migrating to GA4
  • Adobe Analytics & Target Support
  • Benchmarking & Strategy
  • Recommendation Engines
  • Customer Segmentation
  • Forecasting
  • Marketing Attribution
  • Econometrics & Marketing Mix Modelling
  • Pricing Models
  • Sentiment Analysis
  • Data Integration & Automation
  • Implementation Design
  • Data Collection & Transformation
  • Technology Configuration & Support
  • Blog
  • Contact Us
  • Twitter
  • LinkedIn

© 2025 Lynchpin Analytics All rights reserved | Privacy Policy | Cookie Policy

Lynchpin Analytics Limited is registered in Scotland SC279857. Registered Office: Suite 2, Ground Floor, Orchard Brae House, 30 Queensferry Road, Edinburgh, EH4 2HS.

Privacy Preference Center

Privacy Preferences