In this video, we look at Path Exploration in GA4 – a handy tool for analysing user journeys.

  • Where do my users go next?
  • How did my users arrive at a specific action?

Our Senior Data Consultant, Kevin, demonstrates setting up a Path Exploration visualisation to dissect user behaviour before or after an event or the arrival on a specific page.

For more quick GA4 tips, be sure to check out other videos from our ‘Calling Kevin’ series.