We provide commercially focused reporting, data visualisation, analysis outputs, and models to deliver improvements around customer acquisition, customer retention, cross-sell and up-sell strategies, segmentation, recommendation, and forecasting.
We provide architecture, implementation and integration support for digital data capture, automation of data flows and deployment of models. Our expertise spans technologies from the likes of Adobe, Amazon, Google, Microsoft and Salesforce.
We help organisations to plan and develop their people, technology, and processes to accelerate their analytics maturity and effectiveness, providing a vital and pragmatic bridge between commercial, legal, technical, and marketing requirements.
Our service portfolio is broad and comprehensive, designed to meet a variety of analytics needs.
If you are unsure about what service is right for you and desired outcomes, our team would be delighted to talk more about your business and how we can help.
Empower your strategic vision for digital analytics.
Our team work in collaboration with you to deliver full-service implementation, insight, strategy, and enable broader alignment to marketing analytics.
Build increased understanding about customers and how they engage with your business.
Our team offer a breadth of analytics resource to help demystify customers, customer behaviour, and evaluate marketing performance and improve strategy.
Buy back some of your team’s time, effort, and resources.
We work with you to understand your challenges and deploy the tools, processes, and people-powered strategies to enhance sales and marketing efficiency and reduce strain.
Ensure your organisation uses data in the best possible way to inform decision-making.
We offer you market-leading data science, engineering, and strategic skills – which, coupled with our depth of experience, allow us to deliver a holistic analytics strategy and a personalised route to development that are fully trusted by your business.
Lynchpin help us unlock the millions of data points we have and turn them into valuable insight, which we use on a daily basis to improve our traffic, customer journey and sales performance. Their data scientists don’t just support our internal data and analytics team, they are genuinely commercial and committed to understanding our business, which means the outputs are always in line with our company strategy!
They have worked alongside us for nearly three years to support us through our data maturity and had a major impact in turning us from a company with data, to a data driven decision making company. We value our relationship with Lynchpin and fully expect our partnership to be a longstanding one.John Donnellan, Ecommerce Director, Canon
For over eight years, Lynchpin have provided expert support across the web analytics’ piece for John Lewis Finance. Whether it’s building actionable dashboards, advanced reporting and visualisation, deep dive analytics, data engineering and tagging specs, or designing complex attribution models, Lynchpin prove themselves again and again as highly experienced and competent. They have led and driven our analytics strategy and played an essential role in our business growth. Highly personable, their consultants are well known within the office and I would recommend them as a trusted 3rd party business partner.Adam Taylor, Partner & Web Manager, John Lewis Financial Services
The PRISM model guides organisations and marketers to move towards not just identifying and satisfying customer requirements, but using data and analysis to anticipate and predict their needs.Michelle Goodall, Social Media and Digital Transformation Consultant, Econsultancy
We have partnered with Lynchpin for several years now and they have played a key role not just in delivery of day-to-day and project-based initiatives but also in development of our solution design and data collection architecture. Lynchpin’s depth and breadth of expertise and experience as well as their non-partisan ethos – not being tied to specific solution providers – has enabled us to understand both the benefits and the potential pitfalls of different solutions and designs. As a result we have very solid data quality and that’s reflected in the quality of the insight we are able to serve to the business. The team at Lynchpin are flexible, supportive and great colleagues to have. They are a highly valuable part of the extended LexisNexis team.Michele David, Lead Product Owner, LexisNexis Risk Solutions
Over the past 5 years, I have worked almost continuously with Lynchpin on various data engineering and analytics projects. They are adept at navigating complex business requirements and helping you to really ‘look under the bonnet’ and understand the power of your data.
We have a great partnership with the team at Lynchpin, they are a valuable support to our business strategy with their extensive experience and knowledge of data engineering.
Throughout a complex website re-platforming project which combined a standard and subscription customer proposition, Lynchpin helped us build an analytics infrastructure which not only met the brief it also went that extra mile to future-proof us.Michelle Corp, Head of eCommerce, Lily’s Kitchen
We have enjoyed working with Lynchpin for a number of years now and they very much feel a part of the team. Their in-depth analytics expertise and experience, alongside the ability to fit in with our ways of working have proved invaluable to us.Adnan Chaudhry, Head of Marketing Analytics, Emirates
Client success story: Marketing Attribution with Hotel Chocolat
Andy Kilbane, Director of Customer Analytics & Insight at Hotel Chocolat, discusses how we assist Hotel Chocolat in delivering data-driven marketing attribution.
If you’d like to explore how we can help, please get in touch with our data and analytics consultants. We don’t have salespeople and your first point of contact will be a subject matter expert from our leadership team.
