(Video) Create quick custom funnel explorations in GA4

While default funnel reporting is now standard in GA4, creating custom funnel explorations are often a staple and necessary step in analysing conversion.

In our latest video, our Senior Data Consultant, Kevin, gives us a quick and simple demonstration of how to create a custom funnel report in GA4.

For more quick GA4 tips, be sure to check out other videos from our ‘Calling Kevin’ series.

To find out how Lynchpin can help

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About the author

Kevin Thomson

After graduating in 2001 with a degree in Computing Science, Kevin started his career as a software developer before branching into Digital Marketing and eventually specialising in Analytics – where he has experience working both client and agency-side.

In the last two years of his almost five years at Lynchpin, Kevin's primary role has been implementing new GA4 platforms for clients and migrating GA3 platforms to GA4. Beyond this, Kevin’s breadth and depth of experience allows him to cover reporting, engineering, and much more across the Lynchpin team.

Outside work, you will find Kevin making sourdough bread, walking his adorable Cocker Spaniel called Luna, running, making music, and looking after his three children.

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