In the latest episode of our ‘Calling Kevin’ video series, our Senior Data Consultant, Kevin, tackles a common issue many users face in Google Analytics: an increase to the number of ‘(not set)’ landing page values in GA4.

In the video below, Kevin covers:

  • How session timeouts lead to ‘(not set)’ values
  • How automatic event collection affects landing page data.
  • Tips for checking and fixing your GA4 setup.

For more quick GA4 tips, be sure to check out other videos from our ‘Calling Kevin’ series.