“[the project] highlighted the potential to get more out of our data and has given us a case for more investment in analytics. [Our work with Lynchpin] unlocked our ability to demonstrate where the trends are and action them. It will also help us to better plan and optimise our campaigns moving forward” – Head of Digital.

The client needed to navigate a series complex analytics changes while maintaining reporting obligations, resolving inconsistencies, and making improvements to their overall capability. We aligned teams through a PRISM-led audit and roadmap, modernising data collection and integration to support marketing goals and compliance.

The client wanted to drive business impact by understanding customer lifetime value (CLTV) variance across their client base and the influence of key drivers. ​We mapped CLTV into revenue, retention, and cost themes, deployed ML models to target growth and efficiency, and embedded test-and-learn processes for continual improvement.

The client needed to measure ROI across all marketing activities and embed attribution into global decision-making. ​We designed and tested a custom attribution model, advised their tech stack for global rollout, and managed stakeholders to integrate attribution into core business processes.

The client needed a scalable analytics strategy to gain deeper insight into ROI, brand performance, audience engagement, and sentiment. ​We used PRISM to unify teams, accelerate quick wins, and release interactive dashboards – deploying the necessary data via a new integrated data model.

The client wanted to reduce analytics costs and vendor complexity while improving reporting, productivity, and decision-making. ​We were able to replace their range of specialist vendors with a scalable in-house solution and automate reporting to enhance customer understanding and reduce staff workload.