Google Analytics 4 (GA4) Support
As an independent analytics consultancy, our job is help you get the most from your Google Analytics (GA4) implementation. Our team is equipped across the spectrum of analytics to provide expert technical and strategic resource to demystify Google's updates and enable insight.
Background
For early and later adopters of Google Analytics 4 (GA4), the migration process and full-scale adoption of the service marked a substantial change, necessitating various levels of support to fully understand and adapt to what was essentially – not just an update – but a comprehensive, and continuing, transformation to the analytics service.
As noted by our CEO, Andrew Hood, “[GA4] might be described as a “new version”, but it’s more akin to deploying a brand-new tool with different implementation requirements, different metrics, different reports and different limitations for everyone to get their heads around.”
As an independent advisory business, we use our digital analytics expertise to empower our clients’ use of GA4 for decision-making and enhanced analytics strategy. Working in collaboration with you, we deliver flexible Google Analytics support, including outcomes such as full-service implementation, insight generation, alignment to marketing analytics, and tailored support services.
How can Lynchpin help?
Strategy
GA4 brought on a new paradigm for digital measurement, and for many businesses, this naturally triggered a sensible review of their overall technology stack for marketing.
As a multi-vendor consultancy, we’re able to help you evaluate the pros and cons of your decisions and support you executing in whatever direction is best, facilitating outcomes around:
- Privacy, compliance, and consent management
- Server-side or client-side implementation
- First-party data collection and activation
- Integration and process automation
- Insight generation and reporting
- Marketing analytics enablement
- and more
Implementation
GA4 is an evolving product with new features and capabilities, and a different data collection model, which takes some getting used to.
We help you continue to reap value from the platform, assessing your implementation, maximising the opportunities, and mitigating risks associated with any changes.
Our expert team support you with seamlessly drawing value from GA4 and its place in your existing analytics workflow.
Clients lean on our market-leading data engineering and data science expertise to capitalise in areas including: custom integration; pipelining and data collection; tracking and consent management; server-side or client-side implementation; and process automation.
Reporting, analysis and training
GA4 introduced users to different metrics, a different data model, different reports, and – critically – integrated “modelled measures”, meaning your team’s core metrics may be influenced by machine learning as opposed to direct measurement.
With proven expertise in digital analytics measurement and predictive modelling, we can support you in adjusting measurement frameworks, evolving and re-integrating automated reporting, mastering a new world of marketing attribution, and keeping black-box machine learning models in check.
Driving change through dedicated training and support is key to empowering people – and that is at the heart of our approach at Lynchpin.
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Contact us
If you’d like to explore how we can help, please get in touch with our Google Analytics support team below. We don’t have salespeople and your first point of contact will be a subject matter expert from our leadership team.